The multiple colors show you're a brand that's willing to take risks and go big!īest For: Tech companies, cell phone providers, electronics manufacturers, telecommunications, apps, ecommerce stores Many big name brands have used this palette like Google and Windows. Reflect that by using a tetradic color scheme.
You're a bold company with a forward-thinking mentality. Since this scheme is a bit louder than others, it's great for high-energy places like theme parks and ice cream shops.īest For: Arcades, theme parks, zoos, chain restaurants, bakeries, ice cream shops, junk food brands, bars, coffee shops Tetradic Color Scheme It's a colorful look that's impossible not to notice. Exude optimism and joy with a triadic color scheme. With its one-hue-to-the-next aesthetic, this palette is also great for companies associated with travel like hotels, gas stations, and airlines.īest For: Fashion stores, entertainment venues, distilleries, social media apps, hotels, gas stations, airlines, car companies, travel agencies Triadic Color SchemeĬustomers come to your company to have a good time. Try this scheme if you work in healthcare, law, finance, or construction.īest For: Banks, hospitals, medical centers, law firms, accounting firms, construction companies, manufacturing, organic food brands, non-profits Analogous Color SchemeĪre you a trendy company with a mostly Gen Z target audience? Catch their eye with an analogous color scheme. By using the same colors, you're showing customers that they can trust your company to be consistent. It's great for B2B companies or businesses that offer direct services like spa treatments, party planning, auto work, or personal training.īest For: Hair salons, spas, groomers, wedding planners, marketing companies, fitness centers, gyms, mechanics Monochromatic Color SchemeĪ monochromatic color scheme exudes professionalism. If you work closely with others, this could be a good color scheme for you. Here are some suggestions! Complementary Color Scheme
To get started, think about your business and what you're trying to represent. It might seem overwhelming to put a color scheme together, especially if you don't know the first thing about graphic design. You can use the color wheel to create your very own palette! The following schemes can be made using the wheel:
This hue is inspired by pop culture and has a huge influence on fashion trends, home décor, and advertising. Pantone has chosen a "Color of the Year" since 2000. The next step is to pair these hues together in an appealing scheme that you will use everywhere, from your logo to your product packaging. In fact, roughly 27% of tech companies use black in their logo, followed closely by blue and gray.Ĭarefully think about what you want to communicate to customers and select your brand colors accordingly. It's a very popular color with tech startups. Psychologists believe that this dark shade represents power, tradition, and sophistication. When used correctly, an analogous color scheme can create the type of warmth you’d want to feel in any room.Black can be a great accent color in your company's palette. And the final option is the “accent” that pops against the others. The second color is labeled as the “supporting” hue that provides texture throughout the space. The three aligned shades of analogous color schemes usually work like this: One acts as the “dominant” shade and is used to ground the rest of the look. “They usually vary only slightly in pigment and intensity.”Īhead, dive into all of the details about the design rule. “This type of pairing employs colors that are next to each other on the color wheel,” says designer Katie Hodges. If you know a monochromatic look isn't for you but you want to build off of one color you love, go for an analogous color scheme.
So when it comes to selecting your home's color scheme and you're in need of guidance, simply turn to the color wheel. While the design process can seem like it comes from a place of feeling, there's certainly a science to it.
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